Welcome to TradingAnalysis.com

As the name implies, we are a provider of actionable market analysis and trade signals in the trading markets. However, we don’t think of trading as an activity that requires perfection and precision. We think of trading as a boxing match that should be won with a decision after 12 rounds.

Our goal is to not only provide insightful analysis and trade alerts, but as the quote from the infamous trading classic states, we show you how to think and grow as a professional trader. Trust me, a trader’s mindset is much different than what you’ve been taught as an employee, a student, a son, or a daughter. Life has taught that you must be 100% correct in everything you do. That mind set in trading will guarantee failure! We show how you to win, but we also show you how to embrace and learn from the inevitable trades that do not work.

We are that friend who tells you like it is, not like you want to hear it, and truly helps you grow. We embrace and thrive in the exciting, but uncertain world of trading markets.

If a man didn’t make mistakes he’d own the world in a month. But if he didn’t profit by his mistakes he wouldn’t own a blessed thing.

Edwin Lefèvre

Reminiscences of a Stock Operator

Who is Todd Gordon?

Trader | Market Analyst | Entrepreneur | TV Talking Head | Husband | Twin Dad

todd cnbc 2Hello! Thanks for visiting my website! I am originally from upstate NY. If you ask anyone in New York city where upstate is they say Westchester. No, I’m from like really far upstate NY – Saratoga, Lake George area. We used to have to hunt for our dinner. My career as a trader started back in college when I first fell in love with the game. I opened an Etrade account and spent my summers day trading around my job on the golf course. One particular trade I remember was symbol GEEK. I bought 50 shares, saw it rise $10.00 in less than 2 minutes, and made $500. This is great I thought! Little did I know that day trading online, on an AOL dial-up modem, paying $25.00 commission was not a sustainable business. Needless to say I lost my tip money that summer, but I was hooked since I placed my first trade at 18 years old.

Todd SkiI attended college at St Lawrence University in upstate NY where I majored in economics and competed on their Division 1 ski racing team with several future olympians. Following college I packed the car and drove cross country to the beach in San Diego, CA and took my first professional trading job. I learned to trade professionally from a proprietary equity trading firm in San Diego. Of course I also learned to surf while living on the beach. Trading in San Diego was great except for the fact that my house and roommates were a bit reminiscent of a house on MTV’s Real World. As I was getting up for work at around 4:30 AM, my friends were just getting home from partying all night. It was fun but I knew that environment was not conducive to my trading career and it was time to get down to business. So in 2004 I packed up the car and drove back east and headed to my first job on Wall Street in New York City.

In my 15 years in the business, here are some of the highlights:

  • Proprietary Trader in San Diego, CA
  • Head of Sales at TradingMarkets and Connors Capital, LLC in Los Angeles, CA
  • Senior Technical Analyst at Forex.com on Wall Street, New York City
  • Senior Trader at Gain Capital Asset Management on Wall Street, New York City
  • Partner in a Research and Trade Advisory Business
  • CNBC contributor with 300+ appearances currently in my second, 3-year contract with NBC Universal
  • Founder and CEO of TradingAnalysis.com

IMG_0629CNBC

Since 2008 I have maintained an excellent relationship with folks at CNBC.  I have worked with them on multiple projects and shows including Fast Money, Money in Motion, Squawk on the Street, TradingNation, and a few others.

I am currently in my second, 3-year contract as one of their go-to technical analysts and have appeared on TV over 300 times.   I really enjoy working with CNBC as they are wonderful group of talented and energetic people.

When you walk in the headquarters of CNBC you can just feel the energy.  And I can tell you, after working at home for 5 years, it feels good to get out and soak up some of the energy that I once felt when working on Wall Street!

Work Life

I started out my professional trading career short-term trading NYSE listed stocks using the S&P futures audio and chart as a leading indicator. I moved to a market research and money management firm in Los Angeles before moving back to New York to work with Forex.com / Gain Capital on Wall St. At this point I became the Sr Technical Analyst for Forex.com with my daily research report published on the trading platform that was read in over 40 countries around the world. At the time I was wearing a second hat and also trading on the parent company’s hedge fund – Gain Capital Asset management.

I had an incredible unique opportunity (that threw my compliance department into an almost daily tizzy) of writing a daily trade plan for our customers, and then simply executing that strategy in the hedge fund where daily PnL swings were in the 10 and occasionally 100’s of thousands of dollars.

At 27 years old I was swinging some serious size, but more importantly I was swinging size based on a written trade plan. That’s a completely different animal, then rolling out of bed, sitting down to the trade station, and start lobbing size around. It was at this point in my career that I became a real trader.

Fast forward 5 years from there and I had grown a following that was in the thousands. It was time to leave corporate life and pursue my dreaming of being an independent strategist and trader. And here I am today, living my dream, with total autonomy and independence.

Todd FamilyHome Life

Currently I live in central New Jersey just 60 minutes from New York City. No, I don’t go to clubs and hang out with The Situation from Jersey Shore. In fact, just 1 mile from my house is a buffalo farm, which is where this family picture was taken.

TeethyPicI am happily married to my wife Trish and we were lucky enough to welcome twin boys Jake and Brody to our family on Feb 13th, 2014. They are identical twin boys and we feel truly blessed. But I am not going to lie to you, they are a handful! In this situation ignorance is bliss as they are our first children.

Judging from our friend’s experience with single babies, Trish and I are convinced that twins are not twice as hard as a single baby, but more like 2.618 times harder (a Fibonacci joke).  They feed off of each other and do their best to torture Mom and Dad.  Regardless, we love them more than life itself.

Trying To Keep My Head In the Clouds

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In life I try to stretch. I try to keep one foot on the ground, but also the top of my head in the clouds. I think in our business it’s important to open your mind, create as much positive energy as possible, and see the world with rose colored glasses. With that kind of outlook on life and in the markets, you are able to see market moves that the crowd-following, corporate lackeys are unable see. I try to not be afraid to swim against the tide and do the best job possible job of simply being me. When you start living life as an obligation and not a wonderful opportunity, what’s the point?

I love surrounding myself with people who enjoy conversation. And I’m not talking about the superficial, self-interested style of today’s conversation – talk and then wait to talk next. I’m talking about genuinely caring about what another person has to say, and then ask a follow up question.

When I’m driving I prefer to stop, wait a few seconds to allow the on-coming car to turn into my lane so those waiting behind him can pass. I think too few people don’t take a few extra seconds in their day to acknowledge total strangers with a random act of kindness. I’m not a tree-hugging hippy, but am I serious Parrot Head – I’ve been to over 20 Jimmy Buffett shows. I love outdoor sports, and going to concerts, and I can’t WAIT to do these things with my kids.

If You’re So Good At Trading, Why Do This?

It’s a great question that you must ask before you decide to become a client of TradingAnalysis. I do this for several reasons.

Community – First, I am not meant to sit by myself in this basement office and just trade. I’m not built that way. I enjoy the company of other equally passionate market traders and sharing the knowledge I’ve accumulated over 15 years. The only industry I’ve ever been in and will ever be in is the trading markets.

Accountability – During my days as a technical analyst and trader, I learned how to be truly disciplined and accountable to my trade plan. I’ve placed thousands of trades over my career as a prop trader and at the hedge fund. Repeatedly the best trades wound up being the ones that were researched and published ahead of time in my research reports. At one point in 2007 the light bulb went off! Why not cut all the spontaneous trades that were mostly breakeven, save time, energy, and commission dollars and trade only my research ideas.

At Forex.com I spent 1-2 hours per day preparing a research report with clearly outlined chart analysis and a trade plan. When it came time to trade for the hedge fund, it became very difficult to deviate from that research plan. The markets try their very best to play mind games with you and lure you like the sirens did the to the greek sailors over the rocks to their demise. The very best way I found to resist the urge to trade impulsively was to fall back on my trade plan and only deviate from that plan under extenuating circumstances. That’s where my company logo was born – plan your trade, trade your plan. So to be completely straight forward, I am using you to remain accountable to my trading plan.

Leveraged Returns – I trade my personal capital based solely on the trade alerts I issue to our research and trade signal clients at TradingAnalysis. I target 25-50% returns per year, which requires what I consider to be a moderate level of risk. By no means do I consider it aggressive. When I was younger, single, and didn’t have a mortgage or twin boys, I was a much more aggressive trader. Now I am trading capital that will one day pay our kid’s college tuition so I can’t trade like a wild man as I did in my younger years. A way to compound my trading returns is to generate revenue based on my trade signals. The beauty of our trading style at TradingAnalysis is we position ourselves for several days to several weeks holding period. Liquidity or crowding myself out of the trade does not become an issue until we have several hundred million dollars chasing the same entry or exit. We’re not there yet.

Build Something Bigger Than Me – I can’t help but think back to Martin Sheen’s speech to Charlie in the first Wall Street. He tells him to build something with his life rather than profit by the buying and selling of others under the tutelage of Gekko. I want to build something and lead an organization that will live beyond me, will produce income in a friendly work environment that can some day be passed onto my kids.